Scraped gameplay video and community clips are already feeding AI models, without a licence, a payment, or your say-so. A EULA alone won't stop it. This is the free, open toolkit for asserting your rights in a form that actually bites: machine-readable, statute-backed, and yours to adopt today.
The instinct to lock things down in your licence agreement is right. The instrument is the problem: most AAA EULAs already prohibit data extraction, and it changed nothing.
No contract, no leverage. Grey collectors don't touch your game. They parse publicly hosted replay files and vacuum up community clips of your title. There's no contractual privity, so your EULA never applies to them.
Copyright, not just contract. Rendered gameplay is your audiovisual work. A model trained to reproduce it is the strong claim, and it stands on copyright, which reaches parties a contract never can.
You don't need a better EULA. You need a rights assertion that works against strangers, one that a machine ingesting your data can read before it takes it.
Under the EU Copyright Directive's Article 4, the text-and-data-mining exception that lets AI builders train on lawfully accessible content falls away the moment the rightsholder reserves those rights in machine-readable form. Reserve, in a way machines can parse, and grey collection in the EU stops being ambiguous.
The US, honestly: it stays a fair-use fight. But labs increasingly won't build a corpus that's clean in one bloc and radioactive in another, so an EU reservation reprices your data everywhere.
Drop-in language and directives, drafted with counsel, that put your rights on the record across every surface a collector touches. Adopt all of it or any part: each piece stands alone.
Explicit reservation of AI and machine-learning training rights in your EULA and terms of service: the express opt-out Article 4 turns on.
A published rights-reservation policy (TDMRep tdm-reservation / tdm-policy) so an automated crawler reads your reservation before it ingests a single frame.
Robots and X-Robots-Tag directives for the surfaces grey collection actually harvests: replay hosts, clip pages, and VOD. Where your gameplay lives publicly, the reservation travels with it.
Guidance for asserting rendered gameplay as your protected audiovisual work: the claim that reaches parties with no contract with you at all.
One EULA line is theatre. The four together turn "probably fine" into a timestamped, machine-readable, cross-surface record that your rights were reserved.
We practise it ourselves: this site's own reservation is live at /ai-rights.json and /.well-known/tdmrep.json.
This is an open standard, not a funnel. Any publisher can adopt it on their own, at no cost, with zero obligation to license anything through ZENOS, or to work with us at all. We advocate the standard; we never condition it. Reserving your rights should be something you simply do, the way you'd add a copyright notice.
Your counsel drops in the language; your web team adds the directives and policy file. No SDK, no integration, nothing that touches your game.
The full pack: clauses, policy template, and directives. No sign-up.
Reservation clauses into your EULA and ToS, reviewed by counsel.
Machine-readable policy plus robots directives on replay, clip, and VOD surfaces.
From that date, collection of your work loses its EU defence.
Reserving costs you nothing and needs nothing from us. But once your rights are asserted, the same worlds that were being taken for free become licensable, controlled supply. That's the other side of ZENOS: rights-cleared game data for AI, non-exclusive, 50/50 rev share, capture-ready in 24h. You keep control and get paid for as long as it sells.